What was SACI’s MFA in Communication Design class up to in Vienna?


Camilla Torna, Alexandra Wong, and Mayra Vega at the Joseph Binder annual Symposium by DesignAustria

SACI’s MFA in Communication Design students and their instructor Camilla Torna recently went on a field trip to Vienna, Austria. This semester’s course work focuses on semantics, and the perfect way to understand them is by getting familiarized with the Isotype, created with the motto “Words divide, pictures unite,” and continues with research of current developments of information design.

How do designers create a universal language? How is happiness measured? How do we inform? Isotype, the collaborative work developed during the 1920s and 30s by Otto Neurath, philosopher and sociologist, his wife Marie Reidemeister, who called herself a “transformer,” and designer Gerd Arntz, was a milestone in the study of information design and a must for all those who believe design changes the world.

Joseph Binder Award, Vienna

One full day in Vienna was dedicated to the annual Joseph Binder Symposium organized by DesignAustria on the role of illustration in contemporary communication: from magazine covers to the walls of children’s hospitals. The symposium presented and discussed the following questions:

Strong Pictures. What is possible with Illustration?

What does illustration have to offer us and exactly what aptitudes allow illustrators to be such unique visual authors, with their own visual vocabulary? How much content should a creator have digested in order to convey a wordless message? What does an audience need to have already experienced in order to be moved by an image?

With this year’s forum, Illustrators were invited to discuss their work, share their experiences, and freely exchange ideas.

While in Vienna, SACI students also visited the Natalie du Pasquier exhibition at Kunsthalle Wien. They went to The MAK, Museum for Applied Arts, and saw its annual review of best posters from Austria, Germany and Switzerland.In addition, they also experienced a broad reflection on sustainable design and another milestone not to be missed: the Frankfurt Kitchen designed in 1926 by Austrian architect Margarete Schuette-Lihotzky.

Find out more about SACI’s MFA in Communication Design Program.

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Studio Arts College International – College of Art and Design
Florence, ITALY


About SACI

SACI is a US non-profit College of Art and Design in Florence, Italy, for undergraduate and graduate students seeking accredited instruction in studio art, design, conservation, art history, and Italian language and culture. Founded in 1975, SACI offers the following programs: Academic Semester/Year Abroad, Summer Studies, Venice Summer Program, Post-Bac in Conservation, MFA in Studio Art, MA in Art History.

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